Maddy Dychtwald

Maddy Dychtwald, one of the nation's leading authorities on generational marketing / consumer trends

Maddy Kent Dychtwald is a nationally recognized public speaker, author, marketing executive, and entrepreneur. One of the nation's leading authorities on the boomers and generational marketing, 12 years ago she co-founded Age Wave, Inc., the nation's premier think tank focused on consumer marketing trends related to boomers and the mature market and serves as the Sr VP. Her latest book, Cycles: How We Will Live, Work and Buy has been described as the "Megatrends for the 21st century." Her presentations combine provocative information with exciting multimedia imagery.

Topics:
Cycles: How We'll Live, Work , and Buy
Based on the research and original ideas featured in her new book with the same title, this groundbreaking presentation describes why age and habit no longer define who we are, what we do, and when we buy. Today's new empowered consumers are simply not living their lives in the old, predictable ways. Instead, we are beginning to live more "cyclic" lives where lifestage, social affinities, and lifestyle preference define who we are far more than age and habit do. Ms. Dychtwald describes the staggering implications for the marketplace, the workplace, and our lives with special emphasis on how the new lifecycle paradigm provides a fresh and powerful approach to understanding and segmenting your consumer.

The Empowered Generation: Capturing the Boomer Market
Mid-life boomers are the best educated, most financially powerful, and influential segment in the consumer marketplace. They also will comprise a substantial segment of the workplace for years to come. This presentation will bring into sharp focus the heart, soul, mind, body, and pocketbook of America's largest generation as they continue to move through and change the traditional lifestages. Ms. Dychtwald outlines the emerging lifestyle preferences and lifestage demands of the new maturity as well as the products and services that this highly diverse group will seek Learn a wide range of actionable ideas for capturing their attention, retaining them as employees, and delighting their needs.

Power Trends for the New Millennium
A powerful and provocative analysis of seven key demographic, social, and lifestyle trends ... from the longevity revolution to revisioned retirement ... that will transform the consumer marketplace and the workplace in the decade ahead. Through actionable illustrations and examples, Ms. Dychtwald shows how these trends can be used to enhance your position in the marketplace and also help you define your employees of the future.

Across the Generations
An eye-opening overview of the four generations active in todays's marketplace and workplace -- millennials, Xers, boomers, and matures -- in terms of their values, lifestyles, work styles, purchasing preferences, and hot buttons. Learn how generational identity impacts wiich products and services each generation is most likely to buy and why, how the generations can effectively work together, and how you can maximize opportunities with each group.

The Age Wave
A comprehensive review and analysis of the explosive new mature market. Ms. Dychtwald will examine the social, economic, and lifestyle implications of the aging of America, including who maturing Americans are, what they want, their impact on the workforce, their impact on the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win this group over.