Joe Calloway
Joe Calloway is the author of ""Becoming A Category Of One," "Indispensable," and "Work Like You're Showing Off"
Joe Calloway’s keynote presentation…
Extraordinary Companies: How They Think And What They Do To Create And Sustain Success alternate titles: Becoming A Category of One – How Extraordinary Companies Transcend Commodity And Defy Comparison Indispensable – How To Become The Company That Your Customers Can’t Live Without Building Your Brand From The Inside Out: The People Behind The Promise Work Like You’re Showing Off! The Joy, Jazz, And Kick of Being Better Tomorrow Than You Were Today Extraordinary companies are, by definition, different from their competitors. The critical differences are not, however, usually found in product, price, or even service. Extraordinary companies think and do things in ways that are available to any business, but that few choose. Those few that do are market leaders that sustain success and continuously move to the next level. Joe Calloway’s keynote presentations inform, inspire, and empower people to think differently about their work, and to walk away with an “I can do this” attitude. As the cliché says, “It’s not rocket science.” Success in business is simply about choosing to do those things that your competition won’t do. Bold Decisions - Taking ActionMediocre companies talk, plan, have meetings, and then have more meetings. Extraordinary companies make bold decisions and take action. They are masters of execution.
Relentless Improvement - Constant InnovationFor most companies, “getting better at what we do every day” is a slogan. For great companies, it’s a way of life. You have to fight complacency every day.
A Focus On The Customer – A Compelling Customer ExperienceMost customers really don’t see a big difference between you and your competitor. Not, that is, until you wrap your product with an experience of doing business that is so compelling that you command customer loyalty. This goes beyond the idea of service, to the whole notion of “what it’s like” to do business with you. It applies to internal customers as well, and creating a culture where every customer touchpoint becomes a differentiator for your company.
Consistent Performance – Masters of ExecutionInconsistency of performance is the great brand killer. Extraordinary companies make consistency of performance a top priority. They create repeatable processes and establish a standard of habitual dependability.
We Know Who We Are – We Know What’s Important Everything begins with culture. People who work for extraordinary companies have great clarity and a deep commitment around who they are and what they stand for. At great companies “what’s important” gets talked about all the time. It’s in the air. It’s in their DNA. It’s why they’re a great company.
ABOUT JOE CALLOWAY:
Joe Calloway is a branding consultant, business author, and restaurant owner whose client list reads like a "Who's Who" in business. From Saks Fifth Avenue and BMW to American Express and IBM, a wide range of companies depend on Joe for insight into today's marketplace.
Joe is a guest lecturer with the Center for Professional Development at Belmont University, and is a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television's Food Network.
Sales And Marketing Management Magazine called Joe "an expert on developing customer focused teams," and a National Customer Services Advisory Board called Joe "one of the most innovative and compelling people in customer service."
Joe is the best-selling author of "Becoming A Category Of One," which received rave reviews from The New York Times, Retailing Today and many others. "Indispensable: How To Become The Company Your Customers Can't Live Without" was released in 2005, and his new book is "Work Like You're Showing Off! The Joy, Jazz. And Kick Of Being Better Tomorrow Than You Were Today."
